Maximize Demand, Minimize Overhead, Boost Revenue.

Outperform competitors in A/B tests. Lift performance for existing publishers. View results in real time.

Illustration of optimizing demand flow

Maximize Demand Efficiency

Optimize each auction individually to lift yield without increasing traffic. Align demand to context, user, and inventory quality so every impression attracts stronger competition and delivers improved outcomes from the same supply.

Illustration of reducing request waste

Reduce Request Waste

Reduce low-value calls to accelerate page performance and lower environmental impact. Focus request volume on opportunities that convert, improving user experience while reducing unnecessary network noise.

Illustration of improving profitability scores

Improve Partner Profitability

Deliver higher-quality opportunities so partners record stronger profitability and respond with more, higher bids. Consistent quality signals elevate partner scoring and sustain competitive bidding over time.

Illustration of network-wide analytics

Network-Wide Insight

Monitor performance across the network with lightweight analytics and optional tailored reporting. Provide operations teams with visibility into shifts, validate improvements quickly, and make informed adjustments with minimal overhead.

Our products

Illustration of the Bidboost Shape product
Bidboost Shape is a browser product that integrates with the Prebid.js framework. It shapes the bid stream to include only bidders it deems worthwhile, increasing bid responses and bid prices, improving your profitability score for each partner and making Prebid.js auctions more lightweight.

Our pricing

Our pricing heavily depends on the type of your traffic, the amount of filled impressions you generate and which tailored analytics you requested. All of these parameters will be figured out during your free trial period at the end of which we will propose a single CPM per optimized filled impression. You do not pay for unfilled impressions nor unoptimized filled impressions generated by the control group. This keeps your costs predictable while allowing both of us to scale.

Our mission

The digital ad tech sector is rapidly shifting toward more sustainable and clean practices, with bid-stream shaping reducing unnecessary request volume and cutting wasted compute and network use across the ecosystem. That push is increasingly reinforced by bidder feedback, as more partners flag questionable tactics like bid duplication and favor transparent, efficient participation. We want to help the industry move toward higher-quality auctions that protect device performance, reduce environmental strain, and align incentives for bidders and publishers alike.